1. Identify the brand?
Monday, February 28, 2011
Brand Quiz : 9
Business Quiz# 1. Which Company recently launched a campaign that showed the birth of its new Mascot “Zero”?
Business Quiz# 2. Identify the brand which is associated with the “ No Samjhauta” (No Compromise) campaign?
Business Quiz# 3. Identify the company which was previously known as the Socony Vacuum Oil Company which was merged with Exxon in 1999?
Business Quiz# 4. The Tagline “Leadership with trust “ identifies which company?
Business Quiz# 5. The Full form of INTEL is ?
Business Quiz# 6. In 1985, DELL produced itss first own computer design. Name it?
Business Quiz# 7. Which Company’s registered office is called the ‘Cement House’?
Business Quiz# 8. The first Indian company to manufacture and export enzymes to USA and Europe is
Business Quiz# 9. The symbol "G" in NYSE was primarily allocated to the Gillette Company. After Gillette Company was acquired by P&G, the symbol became open. Identify the Company that currently holds the Symbol ‘G’ in NYSE?
Business Quiz# 10. Name the telecom arm of GAIL India Limited?
Sunday, February 27, 2011
Abbreviations of Companies/Brands:
3M: Minnesota Mining and Manufacturing Company
3 Com: Computer, Communication and compatibility
ACC: Associated Cement Companies
ALCOA: Aluminum company of America
AOL: America Online
AT & T: American Telephone and Telegraph
BenQ: Bringing Enjoyment and Quality to life
BMW : Bayerische Motoren Werke
BPL: British Physical Laboratories
CONOCO: Continental Oil Company
DHL : Dalsey, Hillblom and Lynn
DLF: Delhi Land and Finance
FIAT: Fabbrica Italiana Automobili Torino
FCUK: French Connection United Kingdom.
GE: General Electric
GM: General Motors
HMV:His Masters Voice
IBM: International Business Machine
ICBC: Industrial and Commercial Bank of China
ING: International Netherlands Group
ITC: Imperial Tobacco Company
KFC: Kentucky Fried Chicken
LG: Lucky GoldStar
MRF: Madras Rubber Factory
MTNL: Mahanagar Telephone Nigam Limited
NTPC: National Thermal Power Corporation
ONGC: Oil and Natural Gas Corporation Limited
QANTAS: Queenland and Northern Territory Aerial Services
SAIL: Steel Authority of India Limited
STAR: Satellite Television Asia Region
UBS: United Bank of Switzerland
UPS: United Parcel Service
Vodafone: Voice, Data, Telefone
Saturday, February 26, 2011
Friday, February 25, 2011
Brand Taglines Quiz : 5 TATA Motors Special!!
Brand Tagline Quiz # 1. The Slogan “Big on space. Big on Life” identifies which brand?
Brand Tagline Quiz # 2. The Slogan “A new breed” identifies which brand?
Brand Tagline Quiz # 3. The Slogan “Success Starts early” identifies which brand?
Brand Tagline Quiz # 4. The Slogan “Fits No Label” identifies which brand?
Brand Tagline Quiz # 5. The Slogan “Reclaim your life” identifies which brand?
Brand Tagline Quiz # 6. The Slogan “More than meets the eye” identifies which brand?
Wednesday, February 23, 2011
Tuesday, February 22, 2011
Brand Quiz : 8
Business Quiz #1. Name the Official Mascot of the 2011 Cricket World Cup?
Business Quiz #2. Which brand was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, which was originally into making motorcycle side cars before evolving into passenger cars?
Business Quiz #3. Which brand is associated with the social networking site called Gang of Girls?
Business Quiz #4. Which brand logo has rolled out 'Pray for India' campaign for the ICC Cricket World Cup 2011?
Business Quiz #5. Which brand is associated with 'Street wise'?
Business Quiz #6. Identify the person?
Brand Taglines Quiz : 4
Brand Tagline Quiz # 1. The Slogan “Always game” identifies which brand?
Brand Tagline Quiz # 2. The Slogan “A class apart” identifies which brand?
Brand Tagline Quiz # 3. The Slogan “Bringing Energy to Life” identifies which brand?
Brand Tagline Quiz # 4. The Slogan “The spirit of Australia” identifies which brand?
Brand Tagline Quiz # 5. The Slogan “The world puts its stock in us” identifies which brand?
Saturday, February 19, 2011
Marketing Article: 1 Ambush Marketing
Ambush Marketing is a marketing strategy by Non-Sponsors who tries to take advantage from any Mega Event by giving a false impression that it is a sponsor. It is marketing campaign that happens around an event without paying the sponsorship fee. The term "ambush marketing" was coined by the famous marketing strategist Jerry Welsh.
It is also known as Parasite marketing, as a parasite attaches itself to an unwilling host and takes sustenance from it. Effective Ambush Marketing confuses the customers and urges them to associate the ambusher with the event, thereby reducing the effectiveness and attaining the benefits of the actual sponsors.
The basic technique of Ambush marketing is buying up billboard space around an event and ensuring the people who attend the event will see the promotion. Ambush marketers enhance their presence by involving themselves in doing things like passing out T-shirts and other promotional things to people who are attending the event. Ambushers focus mainly upon buying time to broadcast their ads through media as they can reach more people than venue audience.
Some of the ambushers utilize brand ambassadors of different product category for their product. In 2008 Olympics, Nike sponsored Chinese hurdler Liu Xiang( Adidas being the official sponsor), is also being sponsored by Coca-Cola, which is also an official Olympic sponsor.
Many brands involves in ambush marketing because of higher cost of right fees. Earning more profits with low investments is the ultimate objective. This type of marketing also confuses the consumers as to who is and who is not the official sponsor of an event.
In 1984 Olympics, Converse was a official sponsor. Nike executed an ambush strategy purchasing outdoor advertising space along the roads leading to the Olympic venues and displaying the Nike “swoosh”. It also used former Olympic athletes Mary Decker and Carl Lewis in many of its promotions. As a result of the ambushing campaign, a consumer poll revealed that most of the people identified Nike as an official sponsor than Converse.
To protect the official sponsors of the ongoing Cricket world cup 2011, International Cricket Council has asked the players to stop promoting companies and products not related to the World Cup. Recently Indian Cricket team Captain MS Dhoni was warned by ICC doing advertisements for Sony and Aircel.
Did you found any Ambush Marketing in Cricket World Cup 2011?
Brand Taglines Quiz : 3
Brand Tagline Quiz # 1. The Slogan “One family one bank” identifies which bank?
Brand Tagline Quiz # 2. The Slogan “Feel the difference” identifies which brand?
Brand Tagline Quiz # 3. The Slogan “Energizing lives” identifies which brand?
Brand Tagline Quiz # 4. The Slogan “Way of life” identifies which brand?
Brand Tagline Quiz # 5. The Slogan “The Power of Knowledge” identifies which brand?
Friday, February 18, 2011
Brand Quiz : 7
Brand Quiz #1. Identify the brand which was positioned as India’s first luxury sports sedan by Maruti''?
Brand Quiz #2. Daimler AG, the world's biggest truck maker by sales, belongs to which country?
Brand Quiz #3. Which brand is associated with Funmasters Hunt.?
Brand Quiz #4. Name the Indian brand which signed a sponsorship deal with the Netherlands cricket team for the ICC World Cup 2011 ?
Brand Quiz #5. 'Guess where and we'll fly you there', is the new summer campaign of which airlines?
Brand Quiz #6. Name the company that recently launched a financial education and awareness initiative called FLAME (Financial Literacy Agenda for Mass Empowerment)?
Brand Quiz #7. Automobile major Daimler AG has decided to sell its trucks in India under what brand name?
Brand Quiz #8. 'Boundaries for Books' initiative is associated with which company?
Monday, February 14, 2011
Brand Quiz : 6
Brand Quiz #1."Impossible is Nothing" is the marketing slogan of which brand?
Brand Quiz #2. Identify the names of the fictitious animated characters in Videocon logo?
Brand Quiz #3. This brand has announced Arjun Rampal as its Brand Ambassador recently. Identify it?
Brand Quiz #4. Which brand’s logo(older) depict Sir Isaac Newton sitting under an apple tree?
Brand Quiz #5. Insurance Week was the campaign of this company which mainly focuses to promote insurance awareness using footfalls in retail stores. Identify?
Brand Quiz #6. In 2010 Ford sold its brand Volvo to which company?
Brand Quiz #7. What is the first slogan of Apple which was coined in the late 1970?
Brand Quiz #8. Who is the new brand Ambassador of Donear ?
Brand Quiz #9. Identify this leading private Life Insurance Company that announced its association with "Patiala House"?
Brand Quiz #10. The new Concept car Captur belongs to which company?
Sunday, February 13, 2011
Thursday, February 10, 2011
Brand Quiz : 5
Brand Quiz #1. Starbucks experimented with eateries in the San Francisco Bay area in 1999 through a restaurant chain. Name it?
Brand Quiz #2. Name the company which operates fast food retail chain Dominos Pizza ?
Brand Quiz #3. About 40% of products sold in Wal-Mart are private label store brands, or products offered by Wal-Mart and produced through contracts with manufacturers. Wal-Mart began offering private label brands in 1991 with the launch of which brand?
Brand Quiz #4. Vita Marie Gold is positioned as a ‘tea time health accomplice'. Name the company that introduced this brand?
Brand Quiz #5. Name the bottled water brand acquired by Starbucks in 2005?
Brand Quiz #6. Name the Coffee Company that launched Plantation Trails, heritage tour of its plantations and bungalows?
Brand Quiz #7. “Every Trip has a Purpose” campaign was launched by which company?
Brand Quiz #8. The Direct selling firm Herbalife has signed which indian cricketer to endorse its nutritional products and dietary supplements?
Brand Quiz #9. HomeTown is the home solutions arm of which Group?
Brand Quiz #10. Which Automobile company launched “mobile seva”, an initiative to provide services for its three-wheelers and other commercial vehicles in southern states?
Wednesday, February 9, 2011
Marketing Strategy: Starbucks new look !!
Starbucks is the largest coffeehouse company in the world with more than 16000 stores in 50 countries. It also sells Ethos, a water bottle brand and markets music, books and film through its entertainment division thereby extending its category.
Recently the company announced that they would make changes in company logo, by removing the Starbucks word mark around the siren. Since its foundation, Starbucks has seen many modifications in its logo as part of branding strategy and that helped build one of the world’s most valuable brand. This strategy may be due to its foray into the global markets with huge potential, wherein customers from Non – English speaking countries may identify the brand easily which helps to create brand awareness.
It also plans to enter the Indian market by having a strategic alliance with TATA.
Read more on Starbucks
Tuesday, February 8, 2011
Brand Logo Quiz : 8
Brand Taglines Quiz : 2
1. The Tagline “Beyond the Obvious” identifies which brand?
2. The Tagline “A Passion to Perform” identifies which brand?
3. The Tagline “Like. No. Other” identifies which brand?
4. The Tagline “Gas and Beyond” identifies which brand?
5. The Tagline “There's no better to fly” identifies which brand?
6. The Tagline “Get the feeling” identifies which brand?
7. The Tagline “American by birth. Rebel by choice” identifies which brand?
8. The Tagline “Share moments. Share life” identifies which brand?
9. The Tagline “Turning partnership into energy” identifies which brand?
10. The Tagline “Higher standards” identifies which brand?
Subscribe to:
Posts (Atom)