Tuesday, August 30, 2011

Brand Quiz : 12

Business Quiz #1   A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it'  is associated with which brand ?

Business Quiz #2  “First citizen” a loyalty programme is associates with which brand?

Business Quiz #3  SEBI has  launched a centralized database system recently by which complaints of 
investors should be forwarded electronically. Name it?

Business Quiz #4  Who will be the new CEO of Apple?

Business Quiz #5 who is the Chairman of National Bank for Agriculture & Rural Development (Nabard) ?

Business Quiz #6 How many percent stake a foreign entity can hold up in an Indian insurance firm?

Business Quiz #7 The Tagline “ Be More” is associated with which brand?

Business Quiz #8 The new brand identity and logo for  Hero MotoCorp was developed by?  

Business Quiz #9 Which Oil company has introduced the India’s first petrol pump with self service refuelling facility?

Business Quiz #10 Which Motor company is associates with  Driving skills for life programme ?

Answers :

1. Hero Moto Corp (Formerly HeroHonda)

2. Shoppers Stop

3. SCORES. (Sebi Complaints Redressal System)

4. Timothy D. Cook

5. Prakash Bakshi

6. 26 Percent

7. Titan

8. Wolff Olins

9. Indian Oil Corporation

10. Ford Motor Company

Thursday, August 25, 2011

Brand Logo Quiz : 29

Brand Logo Quiz : Identify this motor company?

Answer : Hero MotoCorp (Formerly Hero Honda)

Saturday, August 13, 2011

Brand Quiz : 11

Business Quiz #1. Name the New Chariman of Air India ?

Ans : Mr.Rohit Nandan

Business Quiz #2. Nissan unveiled its premium offering for the mid-size segment Name the Brand?

Ans : Sunny

Business Quiz #3. Which Formula One Team has announced the launch of its F1 Team Academy, to identify and promote racing talent in India.?

Ans : Force India

Business Quiz #4. In which Country, Bank of Baroda, Andhra Bank and Indian Overseas Bank plans to open a new joint venture commercial bank?

Ans : Malaysia

Business Quiz #5. Name the Global beer brand which was recently launched by United Breweries in India?

Ans: Heineken

Business Quiz #6. Name the campaign which was created by Mudramax that has been chosen as Best in Asia, at the Promotion Marketing Awards of Asia?

Ans : Silent Anthem

Business Quiz #7. ‘Flip Me’, India’s first mobile trading platform in the commodities market was launched by ?

Ans : Geojit Comtrade Ltd

Business Quiz #8. Which telecommunications company has entered into a strategic partnership with Google to provide an online marketing tool for SMEs which is using its services?

Ans : Telekom Malaysia

9. Which company has announced a consumer contest ‘Race to Fame’ that is associated with the Indian Grand Prix?

Ans : Vodafone

10. Reid and Taylor belongs to which Texile Firm?

Ans : S Kumars

Friday, August 12, 2011

Brand Logo Quiz : 28

Brand Logo Quiz : Identify the Logo?

Marketing Aptitude: Marketing Terms

1.Who coined the term “Innovative Imitation” ?

Ans : Theodore levitt

2.Who coined the Concept of Guerrilla marketing ?

Ans : JC Levinson

3.Who coined the term “ Positioning”?

Ans : Al Ries and Jack Trout

4.Who coined the term “ Permission Marketing” ?

Ans : Seth Godin

5.Who coined the term “Marketing Myopia” ?

Ans : Theodore levitt

6.The Concept of Marketing Mix was coined by ?

Ans : Neil Borden

7.The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by?

Ans : Jerome Mccarthy

8.Who proposed “Competitive Forces” Concept?

Ans : Michael Porter

9.The Term “Unique Selling Proposition” was proposed by ?

Ans : Rosser Reeves

10.The Concept “ Metamarkets” was coined by ?

Ans : Mohan Sawhney

Thursday, August 11, 2011

Saturday, August 6, 2011

Marketing Article: 3 Disruptive innovation

Disruptive innovation is an innovation that creates a new market and ultimately invades the established markets through new technology improvements. Clayton Christensen first coined the phrase "disruptive technologies" in his article Disruptive Technologies: Catching the Wave. It allows access to a product or service to an entirely new set of consumers. This kind of Strategy forces the companies to have higher flexible products to cater the needs of the changing environment.

Types of Disruptive Innovations:

1. Creating a new market by targeting on non-consumers called new market disruption.

2. Contending in the low end of an established market called low end disruption. This strategy targets the least  profitable and over served customers.


1. Disruptions often occur in storage devices industry. The Floppy Disk was replaced by CDs, CDs was replaced by DVDs and so on.

2. Being a leading player in the optical media storage market in India, Moser Baer entered into entertainment business that focuses upon distributing movie CDs at lower prices.

Brand Logo Quiz : 25

Brand Logo Quiz : Identify this corporation ?

Answer : Korea Electric Power Corporation (KEPCO)

Marketing Article: 2 Marketing Warfare Strategy

Marketing Warfare Strategies are the kind of strategies used by companies to increase its prominence in Business and Marketing. There are two types of marketing warfare strategies:

1. Offensive marketing strategies
2. Defensive marketing strategies

Offensive marketing warfare strategies are premeditated strategy that focuses upon obtaining the market share from its target competitor.

Defensive marketing warfare strategies are a type of marketing strategy that protects a company's market share and its brands.

Flanking Attack: It is a type of Offensive marketing warfare strategies where by a company focuses upon competitors flank. It is mainly used in a market segment in which competitors consider it as less important. Companies look for finding out new market niches for segmental flanking and uncontested areas for geographical flanking.


1. In order to protect the lower price flank from its competitor, Fast track introduced a sub brand, Fast track Denim which is priced relatively low to compete directly against other low priced watches in the market.

2. Canon gained huge portion of Xerox’s market share by focusing upon small size copier market.

3. Being India's first Ready To Stitch jeans brand, Ruf N Tuf faced flank attack from the local jeans brands which were of low quality jeans with good stitching and competitive price.

4. When Nestle launched Kitkat, Cadbury launched Perk to flank its flagship brand Dairy Milk.