Brand Quiz : 12

Business Quiz #1   A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it'  is associated with which brand ?

Business Quiz #2  “First citizen” a loyalty programme is associates with which brand?

Business Quiz #3  SEBI has  launched a centralized database system recently by which complaints of 

investors should be forwarded electronically. Name it?

Business Quiz #4  Who will be the new CEO of Apple?

Business Quiz #5 who is the Chairman of National Bank for Agriculture & Rural Development (Nabard) ?

Business Quiz #6 How many percent stake a foreign entity can hold up in an Indian insurance firm?

Business Quiz #7 The Tagline “ Be More” is associated with which brand?

Business Quiz #8 The new brand identity and logo for  Hero MotoCorp was developed by?  

Business Quiz #9 Which Oil company has introduced the India’s first petrol pump with self service refuelling facility?

Business Quiz #10 Which Motor company is associates with  Driving skills for life programme ?

Answers :

1. Hero Moto Corp (Formerly HeroHonda)

2. Shoppers Stop

3. SCORES. (Sebi Complaints Redressal System)

4. Timothy D. Cook

5. Prakash Bakshi

6. 26 Percent

7. Titan

8. Wolff Olins

9. Indian Oil Corporation

10. Ford Motor Company

Brand Logo Quiz : 29

Brand Logo Quiz : Identify this motor company?

Answer : Hero MotoCorp (Formerly Hero Honda)

Brand Quiz : 11

Business Quiz #1. Name the New Chariman of Air India ?

Ans : Mr.Rohit Nandan

Business Quiz #2. Nissan unveiled its premium offering for the mid-size segment Name the Brand?

Ans : Sunny

Business Quiz #3. Which Formula One Team has announced the launch of its F1 Team Academy, to identify and promote racing talent in India.?

Ans : Force India

Business Quiz #4. In which Country, Bank of Baroda, Andhra Bank and Indian Overseas Bank plans to open a new joint venture commercial bank?

Ans : Malaysia

Business Quiz #5. Name the Global beer brand which was recently launched by United Breweries in India?

Ans: Heineken

Business Quiz #6. Name the campaign which was created by Mudramax that has been chosen as Best in Asia, at the Promotion Marketing Awards of Asia?

Ans : Silent Anthem

Business Quiz #7. ‘Flip Me’, India’s first mobile trading platform in the commodities market was launched by ?

Ans : Geojit Comtrade Ltd

Business Quiz #8. Which telecommunications company has entered into a strategic partnership with Google to provide an online marketing tool for SMEs which is using its services?

Ans : Telekom Malaysia

9. Which company has announced a consumer contest ‘Race to Fame’ that is associated with the Indian Grand Prix?

Ans : Vodafone

10. Reid and Taylor belongs to which Texile Firm?

Ans : S Kumars

Brand Logo Quiz : 28

Brand Logo Quiz : Identify the Logo?

Marketing Aptitude: Marketing Terms

1.Who coined the term “Innovative Imitation” ?

Ans : Theodore levitt

2.Who coined the Concept of Guerrilla marketing ?

Ans : JC Levinson

3.Who coined the term “ Positioning”?

Ans : Al Ries and Jack Trout

4.Who coined the term “ Permission Marketing” ?

Ans : Seth Godin

5.Who coined the term “Marketing Myopia” ?

Ans : Theodore levitt

6.The Concept of Marketing Mix was coined by ?

Ans : Neil Borden

7.The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by?

Ans : Jerome Mccarthy

8.Who proposed “Competitive Forces” Concept?

Ans : Michael Porter

9.The Term “Unique Selling Proposition” was proposed by ?

Ans : Rosser Reeves

10.The Concept “ Metamarkets” was coined by ?

Ans : Mohan Sawhney

Brand Logo Quiz : 27

Brand Logo Quiz : Identify this Automobile Manufacturing Company ?

Brand Logo Quiz : 26

Brand Logo Quiz : Identify the Logo?

Marketing Article: 3 Disruptive innovation

Disruptive innovation is an innovation that creates a new market and ultimately invades the established markets through new technology improvements. Clayton Christensen first coined the phrase "disruptive technologies" in his article Disruptive Technologies: Catching the Wave. It allows access to a product or service to an entirely new set of consumers. This kind of Strategy forces the companies to have higher flexible products to cater the needs of the changing environment.

Types of Disruptive Innovations:

1. Creating a new market by targeting on non-consumers called new market disruption.

2. Contending in the low end of an established market called low end disruption. This strategy targets the least  profitable and over served customers.

Examples:

1. Disruptions often occur in storage devices industry. The Floppy Disk was replaced by CDs, CDs was replaced by DVDs and so on.

2. Being a leading player in the optical media storage market in India, Moser Baer entered into entertainment business that focuses upon distributing movie CDs at lower prices.

Brand Logo Quiz : 25

Brand Logo Quiz : Identify this corporation ?

Answer : Korea Electric Power Corporation (KEPCO)

Marketing Article: 2 Marketing Warfare Strategy

Marketing Warfare Strategies are the kind of strategies used by companies to increase its prominence in Business and Marketing. There are two types of marketing warfare strategies:

1. Offensive marketing strategies

2. Defensive marketing strategies

Offensive marketing warfare strategies are premeditated strategy that focuses upon obtaining the market share from its target competitor.

Defensive marketing warfare strategies are a type of marketing strategy that protects a company's market share and its brands.

Flanking Attack: It is a type of Offensive marketing warfare strategies where by a company focuses upon competitors flank. It is mainly used in a market segment in which competitors consider it as less important. Companies look for finding out new market niches for segmental flanking and uncontested areas for geographical flanking.

Examples:

1. In order to protect the lower price flank from its competitor, Fast track introduced a sub brand, Fast track Denim which is priced relatively low to compete directly against other low priced watches in the market.

2. Canon gained huge portion of Xerox’s market share by focusing upon small size copier market.

3. Being India's first Ready To Stitch jeans brand, Ruf N Tuf faced flank attack from the local jeans brands which were of low quality jeans with good stitching and competitive price.

4. When Nestle launched Kitkat, Cadbury launched Perk to flank its flagship brand Dairy Milk.

Brand Logo Quiz :24

Brand Logo Quiz : Identify this bank?

XUZP725HPWFM

List of Indian Banks and their Taglines

Click here for more Taglines of Indian and Foreign banks in India

Allahabad Bank : A Tradition of Trust

Bank of Baroda: India’s International bank

Bank of India: Relationship Beyond Banking

Bank of Maharashtra: One Family One Bank.

Dena Bank : Trusted Family Bank

HDFC Bank: We understand your world

IDBI: Banking for all

Indian Bank: Taking banking technology to the common man.

Indian Overseas Bank: Good people to grow with

Karnataka Bank: Your Family Bank. Across India.

Karur Vysya Bank: Smart Way to bank

Kotak Mahindra Bank : Let’s Make Money Simple

Oriental Bank Of Commerce: Where every individual is committed.

Punjab National Bank : The name you can bank upon

South Indian Bank: Experience next generation banking

State Bank Of India : With You all the way

State Bank of Mysore: Working for a better tomorrow

State Bank of Patiala: Blending modernity with Tradition.

State Bank of Travancore: Since 1945. A long tradition of Trust.

Union Bank of India : Good people to bank with

Vijaya Bank: A friend you can bank upon

Click here for more Taglines of Indian and Foreign banks in India

Brand Logo Quiz :23

Brand Logo Quiz#1: Identify this logo that belongs to the world's largest Internet Betting Exchange?

Click Here for more Brand Logo Quiz

Brand Taglines Quiz :7 Toyota Special

Brand Tagline Quiz # 1. The Slogan “Designed to Inspire Envy” identifies which brand?

Brand Tagline Quiz # 2. The Slogan “The Art of Power” identifies which brand?

Brand Tagline Quiz # 3. The Slogan" All you Desire" identifies which brand?

Brand Tagline Quiz # 4. The Slogan “Beyond Excellence” identifies which brand?

Brand Tagline Quiz # 5. The Slogan “The Pride of the World” identifies which brand?

Brand Tagline Quiz # 6. The Slogan " My First" identifies which brand?

Click Here for More Brands Taglines Quiz

Brand Logo Quiz : 22

Brand Logo Quiz#1: Identify this Logo?

Brand Quiz :10

Business Quiz# 1. Who will be the new sponsors of Mumbai Indians for the upcoming IPL?

Business Quiz# 2. Identify the brand which is associated with " Banker To Every Indian" campaign?

Business Quiz# 3. Which company showcased a new city concept car called Pixel at Geneva Motor Show for Europe market?

Business Quiz# 4. Which Agency has won the creative duties for Central Vigilance Commission (CVC)?

Business Quiz# 5. Which Team did the Muthoot Group has signed on as the main sponsor for Indian Premiere League recently?

Business Quiz# 6. Which online auction website was founded as Auctionweb?

Business Quiz# 7. Which Company was Originally named as Cadabra?

Business Quiz# 8. Which Company is associated with E-Choupal Initiative which empowers farmers by the power of Internet?

Brand Logo Quiz :21

Brand Logo Quiz#1: Identify the Organisation?

Click Here for More Logo Quiz

Etymolgy of Company names

Adidas — Name after its founder Adolf (Adi) Dassler.

Apple — named after the favourite fruit of co-founder Steve Jobs and for the time he worked at an apple orchard

Boeing — Named after founder William E. Boeing.

Coca-Cola — derived from the coca leaves and kola nuts used as flavoring. Coca-Cola changed the 'K' of kola to 'C' to make the name look better.

Daewoo — company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean.

Dell — named after the founder, Michael Dell.

DHL — named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.

Ferrari — Named after its founder, Enzo Ferrari.

Ford Motor -named after its founder, Henry Ford,

Google — a deliberate misspelling of the word googol, reflecting the company's mission to organize the immense amount of information available online.

Honda — from the name of its founder, Soichiro Honda

HP — named after its founders Bill Hewlett and Dave Packard

LG — from the combination of two popular Korean brands, Lucky and Goldstar.

McDonald's — from the name of the brothers Dick McDonald and Mac McDonald.

Nestlé — named after its founder, Henri Nestlé

Nike — named for the Greek goddess of victory.

Pepsi — named from the digestive enzyme pepsin.

Porsche — named after Ferry Porsche, son of the founder Ferdinand Porsche.

Sharp — Japanese consumer electronics company named from its first product,an ever-sharp pencil

Starbucks — named after Starbuck, a character in Herman Melville's novel Moby-Dick

Suzuki — from the name of its founder, Michio Suzuki.

Toyota — from the name of the founder, Sakichi Toyoda.

Wal-Mart — named after founder Sam Walton Click here for Abbreviations of Companies/Brands

Brand Taglines Quiz : 6 Hero Honda

Brand Taglines Quiz # 1. The Slogan “Above all” identifies which brand?

Brand Taglines Quiz # 2. The Slogan “Why should boys have all the fun?” identifies which brand?

Brand Taglines Quiz # 3. The Slogan “Designed to excel” identifies which brand?

Brand Taglines Quiz # 4. The Slogan “A whole new world of style” identifies which brand?

Brand Taglines Quiz # 5. The Slogan “Ride the Future” identifies which brand?

Brand Taglines Quiz # 6. The Slogan "Solid like you" identifies which brand?

Brand Logo Quiz: 20

Brand Logo Quiz#1: Identify the logo?

Brand Logo Quiz : 19

1. Identify the brand?

Brand Quiz : 9

Business Quiz# 1. Which Company recently launched a campaign that showed the birth of its new Mascot “Zero”?

Business Quiz# 2. Identify the brand which is associated with the “ No Samjhauta” (No Compromise) campaign?

Business Quiz# 3. Identify the company which was previously known as the Socony Vacuum Oil Company which was merged with Exxon in 1999?

Business Quiz# 4. The Tagline “Leadership with trust “ identifies which company?

Business Quiz# 5. The Full form of INTEL is ?

Business Quiz# 6. In 1985, DELL produced itss first own computer design. Name it?

Business Quiz# 7. Which Company’s registered office is called the ‘Cement House’?

Business Quiz# 8. The first Indian company to manufacture and export enzymes to USA and Europe is

Business Quiz# 9. The symbol "G" in NYSE was primarily allocated to the Gillette Company. After Gillette Company was acquired by P&G, the symbol became open. Identify the Company that currently holds the Symbol ‘G’ in NYSE?

Business Quiz# 10. Name the telecom arm of GAIL India Limited?

Brand Logo Quiz : 18

Brand Logo Quiz #1. Identify this Chinese Micro blogging Site?

Abbreviations of Companies/Brands:

3M: Minnesota Mining and Manufacturing Company

3 Com: Computer, Communication and compatibility

ACC: Associated Cement Companies

ALCOA: Aluminum company of America

AOL: America Online

AT & T: American Telephone and Telegraph

BenQ: Bringing Enjoyment and Quality to life

BMW : Bayerische Motoren Werke

BPL: British Physical Laboratories

CONOCO: Continental Oil Company

DHL : Dalsey, Hillblom and Lynn

DLF: Delhi Land and Finance

FIAT: Fabbrica Italiana Automobili Torino

FCUK: French Connection United Kingdom.

GE: General Electric

GM: General Motors

HMV:His Masters Voice

IBM: International Business Machine

ICBC: Industrial and Commercial Bank of China

ING: International Netherlands Group

ITC: Imperial Tobacco Company

KFC: Kentucky Fried Chicken

LG: Lucky GoldStar

MRF: Madras Rubber Factory

MTNL: Mahanagar Telephone Nigam Limited

NTPC: National Thermal Power Corporation

ONGC: Oil and Natural Gas Corporation Limited

QANTAS: Queenland and Northern Territory Aerial Services

SAIL: Steel Authority of India Limited

STAR: Satellite Television Asia Region

UBS: United Bank of Switzerland

UPS: United Parcel Service

Vodafone: Voice, Data, Telefone

Brand Logo Quiz : 17

Brand Logo Quiz #1: Identify this News company?

Brand Taglines Quiz : 5 TATA Motors Special!!

Brand Tagline Quiz # 1. The Slogan “Big on space. Big on Life” identifies which brand?

Brand Tagline Quiz # 2. The Slogan “A new breed” identifies which brand?

Brand Tagline Quiz # 3. The Slogan “Success Starts early” identifies which brand?

Brand Tagline Quiz # 4. The Slogan “Fits No Label” identifies which brand?

Brand Tagline Quiz # 5. The Slogan “Reclaim your life” identifies which brand?

Brand Tagline Quiz # 6. The Slogan “More than meets the eye” identifies which brand?

Brand Logo Quiz : 16

Brand Logo Quiz #1: Identify this logo?

Brand Quiz : 8

Business Quiz #1. Name the Official Mascot of the 2011 Cricket World Cup?

Business Quiz #2. Which brand was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, which was originally into making motorcycle side cars before evolving into passenger cars?

Business Quiz #3. Which brand is associated with the social networking site called Gang of Girls?

Business Quiz #4. Which brand logo has rolled out 'Pray for India' campaign for the ICC Cricket World Cup 2011?

Business Quiz #5. Which brand is associated with 'Street wise'?

Business Quiz #6. Identify the person?

Brand Taglines Quiz : 4

Brand Tagline Quiz # 1. The Slogan “Always game” identifies which brand?

Brand Tagline Quiz # 2. The Slogan “A class apart” identifies which brand?

Brand Tagline Quiz # 3. The Slogan “Bringing Energy to Life” identifies which brand?

Brand Tagline Quiz # 4. The Slogan “The spirit of Australia” identifies which brand?

Brand Tagline Quiz # 5. The Slogan “The world puts its stock in us” identifies which brand?