Marketing Aptitude: Marketing Terms

1.Who coined the term “Innovative Imitation” ?

Ans : Theodore levitt

2.Who coined the Concept of Guerrilla marketing ?

Ans : JC Levinson

3.Who coined the term “ Positioning”?

Ans : Al Ries and Jack Trout

4.Who coined the term “ Permission Marketing” ?

Ans : Seth Godin

5.Who coined the term “Marketing Myopia” ?

Ans : Theodore levitt

6.The Concept of Marketing Mix was coined by ?

Ans : Neil Borden

7.The Element of Marketing Mix : Four P’s (Product, Place, Price, Promotion) was Proposed by?

Ans : Jerome Mccarthy

8.Who proposed “Competitive Forces” Concept?

Ans : Michael Porter

9.The Term “Unique Selling Proposition” was proposed by ?

Ans : Rosser Reeves

10.The Concept “ Metamarkets” was coined by ?

Ans : Mohan Sawhney